Craig Holland
President, founder, visionary. Marketer who understands technology and is not afraid to use it. Makes friends, makes deals, and makes clients and partners lots of money.
Trademark: Finds a way to get it done.
Clippings: Graduated from both UCLA (BA, English Literature) and USC (MBA, Marketing). Founded Nine Dots (1992); sold it (2000). Founded Thumbworks (2002). Diver, songwriter, husband, father, community activist.

---

Peter Watkins
Strategist, researcher, defender of the brand. Knows how to sort through the rubble to find what really matters.
Trademark: Finds a way to make it clear.
Clippings: Lived two years in Uruguay-wherever that is. Spent over a decade in the car business. UCLA grad (BA, English and MBA, Marketing). Frustrated writer. One wife, three kids, and almost no hair left.

---

Mick Donahoo
Application designer, system architect, techno-wizard. Speaks Geek fluently. Can-do problem-solver and project manager.
Trademark: Finds a way to make it work.
Clippings: Began professional life as a consultant for Ernst & Young. Earned degree (BS, Business, Information Systems) from BYU. Married with four children..